Our brand


bwin, a part of Entain, was established in 1997 as Betandwin until, the name changed in 2006 to bwin. The brand has a long heritage in football having partnered with some of the most successful clubs in European football among a host of top football leagues, clubs and players. 

Our love for the game and involvement in football has seen bwin become the official betting partners of the UEFA Europa League and UEFA Conference League.  

The betting industry has expanded rapidly, and bwin has seized the opportunity by exploring new markets and improving its online presence. Through bwin Africa we have developed a gaming platform and ecosystem that ensures players get the best online entertainment experience, with advantageous bonuses and promotions designed specifically for African players. 

bwin has an official gaming license issued by the relevant national authorities and offers a gaming environment that complies with the principles of responsible gaming. bwin is also continually active in the fight against compulsive gambling and in making sure that minors cannot use the services of the company.